As Cameroon approaches its 2025 presidential election, a new contender has emerged: Bijou Gérardine Ongmakagne Heu, a 38-year-old entrepreneur and founder of the fashion house Zuhaitz. Announcing her candidacy, Ongmakagne Heu transitions from the private sector to the political arena, bringing a platform centered on inclusion, social justice, and transparency.
Her campaign emphasizes combating corruption and empowering youth and women, aiming to address longstanding societal challenges. This entry adds to a diverse field of candidates, including incumbent President Paul Biya, who, at 93, seeks an eighth term in office.
The political landscape also features opposition figures like Maurice Kamto and Akere Muna, both advocating for reform and democratic advancement .
The upcoming election occurs amid concerns over electoral integrity and voter engagement. Efforts are underway to combat disinformation and encourage voter registration, particularly among women and youth. Ongmakagne Heu’s candidacy introduces a fresh perspective, resonating with citizens seeking female transformative leadership.